I like ecchi for the same reason I completely and utterly despise it. The fact that it's softcore hentai is nice, but I hate that they won't just go all the way and be bold about it. It's 2012. If the world's going to end, then at the very least society can get over its hangups about nekkidness. What, do we all wear clothes 24/7 and never EVER change them? Seriously, it's nothing people haven't seen before in the mirror. Anime should stop catering to the easily offended moral guardians who are appalled even at what it means to be human. It's still possible to tell a good story, even if male viewers completely ignore the plot.