Ecchi will be the nail in the coffin of the anime genre.
Anime were always looked at with wonder and distrust.
Especially adults have problems in seeing mature content (Story and Genre) in a "cartoon".
After the Ghilbi-Movies were a huge success on the western market however things seemed to change.
Now everything goes downhill again.
Like a plague Ecchi is ruining season after season, destroying promising plot ideas and ridiculing the Anime genre itself.
What once was accepted as decent, even if strange, hobby is now seen as disgusting, overly sexual softpr0n for creeps and wierdos.
Ecchi offers nothing but cheap satisfaction for a dumb male audience.
The comedy it is usually paired with is so bad that it is actually painful to watch. (DxD, Dakara Boku wa, and so on)
Some years ago the word "anime" let people think of cool action (Dragonball) and good storylines and visuals (Ghilbi). Nowadays most people think of oversized breasts and dumb-as-bread male lead-characters.)
It really is a shame.
I turned my eye more towards the Mangas over the years (Manwhas are getting more and more interest as well)
Bad Animes fill 90% of the season and even good Mangas get ruined in the animation progress.
Anime is almost dead.